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Fanatics Sportsbook Review

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Fanatics Sportsbook Summary

Fanatics has been a well-known brand in the sports industry for years, supplying official merchandise for every major North American league. Now they are also leveraging their brand power to enter the spor♐ts betting market.

After initially filing a trademark for the name "BetFanatics," they eventually went with the simpler moniker of Fanatics Sportsbook. The company has made several key hires to prepare for its transition from apparel to sports betting, including former FanDuel CEO Matt King and former Actio🤪n Network COO Ari Borod.

While some competing sportsbooks have been licensed and regulated for years, Fanatics is a new kid on the block. King was only hired in 2021, and company CEO Michael Rubin told the media he didn't expect the sportsbook to launch u🐎ntil ✨early 2023 at the earliest.

At the midway point of 2023, the picture is becoming clearer. After weeks of soft-launch beta testing, Fanatics Sportsbook went live in Tennessee and Ohio on May 1, 2023. 

Fanatics announced an acquisition of PointBet's🦋 US business in May 2023, subject to the approval of regulators and shareholders. When that deal closes, it will significantly boost Fanܫatic's efforts in the sports betting 🌼industry. 

In Maryland, Fanatics secured partnerships with the Washington Commanders and the University of Maryland. They opened a physical r꧙etail sportsbook location inside FedEx Field in J🥂anuary 2023 and officially launched their online betting app in the state on June 1, 2023.

Fanatics also recently soft-opened in Massachusetts, tethering its onl🧸ine betting license to Plainrigge Park Casino. On May 25, 2023, Fanatics sent app download codes to existing MA customers in their apparel database. After beta testing, they exp෴ect a full Massachusetts launch in June 2023. 

By early December 2023, Fanatics has fully launched in eight states, including the recently legalized Kentucky. It would add 12 more states by May 2024, bringing the total to 21: Arizona, Connecticut, Illinois🐭, Iowa, Indiana, Kansas, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Vermont, and Wyoming

Fanatics Sportsbook Quick Facts

🚀 Founded2022
🌎 # of States21 (AZ, CO, CT, IL, IN, IA, KS, KY, MD, MA, MI, NJ, NY, NC, OH, PA, TN, VT, VA, WV, WY)
🎰 CasinoYes (PA)
 ₿  CryptocurrencyNo
📱 Mobile Apps iOS & Android

Fanatics Sportsbook Locations

Fanatics Sportsbook started out only operating online in Tennessee and Ohio. There is a physical location in Maryland, and their online betting operations launched in that state on June 1, 2023.  Since then, the platform has expanded dramatica✃lly in the wak𓆉e of Fanatics acquiring the North American business of PointsBet.

Fanatics is now legal and av🍷ailable in the following 21 states⛄:

  • Arizona
  • Colorado
  • Connecticut
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Maryland
  • Massachusetts
  • Michigan
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Pennsylvania
  • Tennessee
  • Vermont
  • Virginia
  • West Virginia
  • Wyoming

Fanatics previously attempted to gain an operating license in New York, but they were not approved. In the end, the company had to wait until the PointsBet deal was complete, allowing them to take over the license in New York under its new br🌼anding. 

Fanatics execs set a goal of the new sportsbook being regulated and licensed in 12 states by the t🐎ime the 2023 NFL seaso🐻n kicks off in September 2023. They fell short of that goal, but they kept the expansion efforts going. After launching in Wyoming in May 2024, Fanatics was available in 21 states and had officially re-branded all instances of the PointsBet name. 

Fanatics was one of the North Carolina sports betting apps to launch on March 11, 2024, the first day of NC sports betting. The North Carolina sportsbook promos are🥀 robust in this large state, so users should take advantage.

Sports Leagues to Bet On

Considering their apparel business, Fanatics already has a strong relationship with North American sports. The sportsbook offers all major professional and college sports, plus a wide variety of international soccer. They also offer plenty of other niche betting markets, and seem poised to c🍰ompete with the💛 market's most prominent players.

NFL Betting 🏈

Given its strong ties to the NFL merchandising market, it was no surprise that Fanatics prioritized the league as they launched. The brand prides itself on variety and unique apparel, and 🧜that philosophy has extended to the sports betting product.

NBA Betting 🏀

Fanatics is the already official e-commerce partner of the NBA. The s𝔍portsbo🐎ok side of the business also has plenty of hardwood wagering options.

College Football 🏈

College football fans have used the Fanatics platform for years to buy their favorite jerseys, hats, and accessories. Now they can bet on NCAA football with Fanatics Sportsbook. Even though the mobile app has just launched, Fanatics already has a r🍌obust college fไootball betting section.

College Basketball 🏀

No sportsbook is complete without bets available for college basketball. There is also a golden opportunity♚ for cross-promotion between the betting and apparel branches during the NCAA tournament. It could also lead to fun boosts and bonuses during March Madness.

NHL Betting 🏒

Fanatics already enjoys a mutually beneficial partnership with the NHL on apparel. They bring that exclusive access to the sportsbook business too. You'll find all the us♊ual markets of both the game and pꩵlayer variety.

MLB Betting ⚾

Fanatics and the MLB became official partners in 2019. They have spent the last few years learning the ins and outs of the league. The company can leverage its vast base of MLB knowledge into its sportsbook venture, giving bettors an enjoy꧅able experience.

Other Sports Leagues ⚽

Aside from the more recognizable league affiliations Fanatics has secured over the years, they have also made connections in some secondary sports markets. They already have apparel deals with MLS, NASCAR, go♏lf, and even the WWE, and you can find these included in the Fanatics Sportsbook offerings.

Online Betting Experience 📱

Fanatics already has years of experience building mobile apps for their apparel business, and that expertise has crossed over nicely to the betting app. While the Fanatics online wagering experience is still in its infancy, beta testers have already praised the app's clean look, simple design, and ease of use. 

Website Experience 💻

So far, Fanatics has only launched its sportsbook as a mobile app. However, considering the company's vast experieꦐnce as an online e-commerce giant, we expect that to change shortly🎃.

Reports suggested that Fanatics sought a partnership with Tipico before eventually buying PointsBet. They will likely use that new asset to speed up the𝕴 launch of their sportsbook website. For a company with its roots in web-based commerce, you can expect its online experience to be top-notch.

Mobile Betting and Betting App 📱

Fanatics Sportbook is available as both an iOS and Android app. The app is powered by software and s🐻ource code from Amelco, an experienced sports betting tech p𝓰rovider. Amelco software already powers betting apps like FOX Bet, PlayUp, and WynnBET.

Between Fanatics' existing expertise in building mobile apps and Amelco's technology, the Fanatics Sportsbook app should quickly emerge as one of the smoothest mobile betting experiences.

Sign-Up Bonus 💰

Like almost every other online sportsbook, Fanatics wants to welcome you with a sign-up bonus of bet $100, get $100 in bonus bets over a 10-day period. New players can do just that without the need for a Fanatics promo code. Check the full terms and conditions of the o🐻ffer to take advanta♈ge.

FanCash Rewards Program 🧢

Fanatics already has FanCash, a customer loyalty program for their mer♒chandise lines. They are expanding it to include theᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚir new sportsbook too. At launch, bettors will receive a percentage of their wagers back in FanCash:

  • 1% FanCash for every $1 wagered on a straight bet
  • 3% FanCash for every $1 wagered on a parlay
  • 5% FanCash for every $1 wagered on a same-game parlay

FanCash can be used to make bonus bets or towards merchandise. 

Live Betting ⛳

Any sportsbook worth its salt offers a live betting platform. Fanatics Sportsbook was quick to add this feaꦯture quickly after completing their soft launches in Tennessee, Ohio, Massachusetts, and Maryland.

Key Features 🔑

Although the Fanatics Sportsbook app is new, we ♚expect them to keep adding critical features as they expand their customer base. Once it's available to a broader audience, the sportsbook should feature the following attributes:

  • Free live streaming
  • Casino and poker offerings
  • Expanded FanCash rewards program

Deposit and Withdrawal Options 💳

The deposit and withdrawal options for Fanatics Sportsbook vary, depending on what state you're playing in. Deposit methods include bank transferApple Pay, or wire transfer.

When it comes to withdrawals, you can again choose from a bank transfer, a wire transfer, or a mailed check. Fanatics also has a special "Withdrawal Tracker" feature that lets you know how far along your cash-out procesꦏs is, giving you a better idea of when you'll have the money in your hands.

Casino, Poker, & Other Gaming Options 🎰

The app's beta version d🧔oes not include any casino, poker, or additional gaming options. For now, Fanatics is focusing solely on sports betting. 

However, there was language relating to these other gaming types in the original trademark filing for BetFanatics. Additionally, PointsBet already offers casino games and poker in some locations,🌺 and we expect Fanatics to expand their o🐓nline betting business to include these eventually.

Fanatics History

Fanatics was founded by brothers Alan and Mitch Trager as an e-commerce company in 1995, with a single sports merchandising site in Jacksonville, Florida. Around the same time, Mitch Ruben founded Global Sports Incorporated, which later became GSI Commerce. The two companies would become one in 2011 when GSI acquired Fanatics for approximately $277 million. 

GSI was sold to eBay shortly after the merger for $2.4 billion, which paved the way for Fanatics’ future growth. Over the next several years, they created merchandising partnerships with every major𒈔 sports league across North America. More recently, Fanatics entered the digital space with the launch of Candy Digital, which serves as the home for their NFT market. Now, they have set their sights on the surging spoﷺrts betting scene.

Hiring King and Borod will give them a considerable advantage in breaking into the online betting industry. Their combined experience should position Fanatics Sp🅘ortsbook as a premier online sports betting platform.

Fanatics Timeline

May 30, 2024: Fanatics launches in Wyoming and is ღnow legal and available in 21 states. 

May 7, 2024: Fanatics launches in New Jersey, completing the takeover of PointsBet's💜 U.S. busines🅘s and making it an even 20 legal states that Fanatics is available in. 

Apr. 5, 2024: Fanatics launches in Illinois. That brings it up to 19 legal states, with 𒅌recent additions of Arizona and Kansas.&n♎bsp;

Mar. 11, 2024: Fanatics goes live in North Carolina, marking the first time the sportsbook has been a part of a Day One l🔴aunch in a newly regulated state. 

Mar. 1, 2024: Fanatics is now available for pre-registration in North Carolina, ahead of the ♔start of le🔜gal online sports betting in the state on March 11, 2024. 

Feb 29, 2024: Fanatics officially launches in New York, after months of red tape involving taking over PointsBet's previous NY betting license. Two days earlier, Fanatics also lau♐nched in Indiana, bringing its total number of legal states up to 15. 

Feb. 25, 2024: Fanatics launches in Michigan, with Indiana and New Yo🎃rk to follow in the coming weeks or two.

Feb. 8, 2024: After recent launches in Connecticut and Iowa, Fanatics is now legal in a dozen states across the coun𓃲try. 

Jan. 22, 2024: Make it an even ten! Fanatics launches in Pennsylvania, the tenth state they are no꧑w legal and licensed to operate in. 

Jan. 11, 2024: Fanatics launched in Vermont on the very first day of legal sport🎃s betting in the state.&⛎nbsp;

Dec. 19, 2023: Fanatics officially takes over for SugarRush in Connecticut, joining FanDuel and DraftK📖ings as the only three legal sportsbo𓄧oks in the state. 

Dec. 4, 2023: Fanatics launches its sportsbook platform in Colorado, its eighth locꦫale.

Nov. 21, 2023: Virginia 𒁏becomes Fanatics' seventh active online location.

Nov. 16, 2023: Fanatics ꦆSportsbook officially enters the WV sports betting market.

Sept. 28, 2023: Fanatics becomes one of the "original seven" sportsbook on the first day of legal Kentucky online spor🐬ts betting. 🍎;

June 1, 2023: Fanatics officially launches their online betting app in Maryland, becoming the tenth legal online sportsbook in the state. The🦂 retail locati🌳on at FedEx Field remains open.

May 25, 2023: Fanatics launches a beta test of their online betting app in Massachusetts. Only customers already existing in their MA merchandise and appa⭕rel database will be🏅 sent an email invite to try out Fanatics Sportsbook. 

May 23, 2023: 𓄧;New York is reviewing the Fanatics/PointsBet deal. They say🌟 that Fanatics will not simply inherit the NY license PointsBet already has in the state. 

May 14, 2023: Fanatics acquires PointsBet's US business for $150 ༺million, giving them instant access to multiple state markets. 

Apr. 27, 2023: Fanatics announces the la🥀unch of their mobile sports betting app in Ohio and Tennessee will happen on Monday, May 1, 2023.

Apr. 19, 2023: A🍬 beta test version of the Fanatics Sportsbook app is open in Ohio 🌱by invite only.

Mar. 3, 2023: Fanatics Sportsbook Tennessee launches its app in a beta test. It's the first look at features like FanCash. The app is still not a﷽vailable for publ💜ic download.

Jan. 30, 2023: The Texas State Betting Alliance, a lobbying gro⛦up, includes Fanaticജs Sportsbook as a founding member.

Jan. 20, 2023: Fanatics is reported to be interested in buying betPARX, an online betting operator in New ♍Jersey, Pennsylvania, and Michigan. The deal ultimately does not happen.

Jan. 20, 2023: Fanatics open their first retail location at FedEx Field in Maryland. T🦋hey use the same "Fanatics Sportsbook" instead of "BetFanatics."

Jan. 12, 2023: Fanatics Sportsbook receives approval in Massachusetts for their Category 3 tethered online sports bettingඣ license, which wil♌l tie the operator to Plainridge Park Casino. 

Dec. 6, 2022: Fanatics raises $700M in add๊itional capital, vaulting their▨ valuation to $31 billion. 

Nov. 16, 2022: Fanatics Sportsbook receives a license to operate in Maryland but won't be ready🐽 for the state's online launch on Nov. 23, 2022.

Oct. 2022: Michael Rubin announces Fanatics Sportsbook targets an early 2023🥃 launch. The company makes another acquisition, buying clothing brand Mitchell and Ness for $250M. 

June 2022: Fanatics repo🏅rtedly explored acquiring the online sportsbook Tipico. In the same month, they secured a long-term licensing deal with Nike for college sports merchandise.

May 2022: Fanatics files a trademark a𒈔pplication for "BetFanatics." 

Nov. 2021: Fanatics Sportsbook is not on the list of approved sportsbooks by🧜 the NY Gaming Commission.

Aug. 2021: Fanatics, alongside Barstool Sport✃sbook and technology provider Kambi, apply for a New York sports betting license.&nb𝓀sp;

June 2021: Matt King, the former CEO of FanDuel, and Tucker Kain, former President of 🐷Business Enterprise for the LA Dodgers, join the Fanatics team.

Feb. 2011: GSI Commerce, owned by Michael Rubin, acquires Fa༺natics for a combined $277 million𓂃 in cash and GSI stock.

1995: Alan Trag♔er founds Fanatics in Jacksonville, Florida. A storefront in the Orange Park M💫all goes live, run by Alan and his brother, Mitch Trager, focusing primarily on Jacksonville Jaguars and collegiate sportswear.

Customer Ratings & Reputation

Fanatics Sportsbook is still a relatively product, barely finished wit♚h beta testing and 🐻soft launches. It doesn't have nearly as many reviews as other industry giants, but it's still performing quite well. 

The iOS version of the app has over 5,000 reviews with an average score of 4.7 out of 5.0. The Google Play Store version is currently rated 4 out of 5 stars. Fanatics also has multiple apps for its sports merchandise business, all holding an average rating of 4.7 out of 5.0. Suffice to say, t♓hey clearly know how to development a slic🐼k smartphone app. 

Fanatics have built themselves into a strong, reliable, and recognizable brand over the decades. Sports fans alrea🅠dy know and trust them when buying jerseys, hats, and coffee mugs, and they bring that same quality and ste🀅rling reputation to their sportsbook.

Customer Service

Customers already have ple🍬nty of ways to secure help from Fanatics should the neeꦏd arise. On top of a 24-7 toll-free number, customers can reach out on Twitter, live chat, or email. These numbers and addresses are subject to change when the sportsbook goes live.

Fanatics Contact

  • 📞 Phone: 1-855-438-9701
  • 📱 24/7 Live Chat
  • 📧 Email: [email protected]
  • 🐤 Twitter.com: 

Responsible Gambling

The legal age for sports betting in most states is 21+. This is subject to regional regulation. Please play responsibly. Fanatic Sportsbook will comply with any rules and regulations laid down by th🧸e governing bodies in any state it intends to operate.

Here are a few resources to help ensure you a𝕴re𝓡 gambling responsibly:

  • : The NCPG has over 50 years of experience assisting people and families affected by problem gambling. Call or text them (1-800-522-4700) or join their .
  • : The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person’s ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
  • : Offers free, confidential help and support to anyone worried about gambling for themselves or others.
  • : A global service provided by Gordon Moody, offering free emotional support and advice to anyone affected by gambling.

Why Choose Fanatics Sportsbook?

Fanatics is one of the few existing companies in the sports industry that has the potential to make an instant impact in the sports betting market. From day one, they will be🥂 a big player with considerable brand power, deep pockets, and decades of existing relationships with major sports leagues.

The company's history in e-commerce and online retail will provide all the experience and data they need to produce a user-friendly and enjoyable online betting platform. Despite only getting into the market in 2023, Fanatics will lean heavily on its existing partnerships and brand power to compete with the biggest names in the business, like DraftKingsFanDuel, and Caesars.

Welcome Offer

Get up to $1,000 in Bonus Bets

Terms and conditions apply

1. Bonus is for new customers only.
2. A $5 qualifying bet is required at odds of -200 or longer.
3. Total bonus worth $1,000 over 10 straight days.
4. Bonus bets expire after 7 days.
5. Users must opt-in to promo each day over the 10-day period.
6. Fanatics also includes a no-deposit bonus of $25 in FanCash. 

Offer expires at 11:59 PM EST on August 29, 2024

Additional Offer

$25 FanCash

Terms and conditions apply

The $1,000 in bonus bets (maximum) is Fanatics' flagship promotional offer. However, all customers also get $25 in FanCash just for creating an account. FanCash can be used to buy team merꦜchandise from Fanatics Apparel or be exchanged for extra bonus bets on the Fanatics Sportsbook. 

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